Look Twice, Look Closer
Look Twice, Look Closer

Look Twice, Look Closer

Look Twice, Look Closer

The details are not the details. They make the design. – Charles Eames

Secrets bring people together. They create an exclusive club with only two members: you’re in the know, you’re in on the joke and it makes you stand a little bit taller, a little bit bolder. Wearing a hidden treasure on your face is the most intimate form of secret. It’s like going commando - nobody knows except for you. 

Your glasses should reflect your personality, not dictate it. They are the first thing someone notices when they meet you. First impressions count, but leave them wanting more. Some design elements don’t need to be on show for everyone to see. Some design elements are just for you.

Who are Max and Moritz and why does ic! berlin support them? Why did we put a secret flash of pink on the inside of a black frame, or make the back of the front wired? Why is Ralph’s personal phone number written in every frame? Well, it’s for you. It’s our secret to share with you, a hidden treasure for you to find. Look for hidden treasures on your ic! berlin frame and share them, or not. After all, what good is a secret that everyone knows?